Lamborghini, the iconic automotive brand, has marked its illustrious six-decade journey in India with an exceptional celebration—’Shadanga.’ This commemoration intertwines the essence of Indian classical art’s six elements with Lamborghini’s innovative automotive design.
In a landmark collaboration with The Plated Project, Lamborghini India has curated an immersive art showcase that bridges the realms of artistic brilliance and automotive excellence. ‘Shadanga’ stands as a testament to the harmonious fusion between the visionary world of Lamborghini and the time-honored Indian classical art form.
This artistic endeavor encapsulates the spirit of Lamborghini through ‘Shadanga,’ drawing from the six elements of Indian classical art. Each element finds its dedicated representation in the brand’s history, meticulously transformed into captivating artworks by six visionary artists. The fusion extended further as traditional Indian artisans adorned these pieces, resulting in a unique 6-piece mural of handcrafted canvases and a set of digitally printed collector’s edition replicas on porcelain plates.
The ‘Shadanga’ components delve deep into Lamborghini’s heritage, intricately interweaving the brand’s iconic design language with facets of Indian culture:
Lavanya Yojana: Echoing the beauty of Indian culture alongside the elegance of the Miura.
Pramana: An architectural marvel intertwined with the spirit of the Countach.
Sadrisya: Embodying the Diablo’s essence with an Indian mythological bull.
Rupabheda: The Huracán STO’s roar and the Indian Ragmala in perfect sync.
Varnika Bhanga: Reflecting Lamborghini’s Ad Personam program through Indian folk art, Kathakali.
Bhava: Revuelto’s futuristic design meets the reimagined Indian portrait.
This collaboration isn’t just a showcase of artistic prowess; it’s a commitment to a greater cause. In alignment with The Plated Project’s mission against hunger, this collaboration will result in 6,000 meals being donated to the needy. It exemplifies Lamborghini’s dedication to social responsibility, merging art for a profound impact.
Sharad Agarwal, Head of Lamborghini India, expressed, “As we celebrate 60 years of Lamborghini’s relentless pursuit of excellence, we are delighted to join hands with ‘The Plated Project’ to create a truly exceptional art showcase, ‘Shadanga.'”
Chitresh Sinha, the founder of The Plated Project, articulated, “Our mission has always been to tell impactful stories using the power of art. ‘Shadanga’ was the perfect opportunity to do this, offering captivating stories of Lamborghini’s journey juxtaposed with elements from India’s rich art and cultural history.”
In celebration of this milestone, The Plated Project will craft a “Limited Edition” series of 100 sets, each a replica of these art pieces as miniature porcelain collectible plates. These items stand as valuable memorabilia from this exceptional project, encapsulating the essence of Lamborghini’s remarkable journey.
This collaboration transcends automotive excellence and artistic expression—it’s a tribute to a legacy that intertwines innovation, heritage, and a commitment to making a meaningful difference through the power of art.
This article reflects the fusion of Lamborghini’s history with India’s artistic legacy, creating a breathtaking tapestry of automotive and cultural heritage. ‘Shadanga’ not only commemorates 60 years of automotive excellence but also embodies the spirit of giving and the enduring power of art.
